Set an Example by Taking Time Off From the Startup World
It's unfortunate that it takes a health scare to refocus your priorities sometimes, but so it is.
How to Map Out the Best Next Steps After Earnings
Kubient's Paul Roberts on hiring the right people for crucial times.
How to Juggle It All: Startup Fundraising, Covid-19 Vaccination, Pandemic Anxiety and Mommyhood
As everyone enters their version of a 2021 summer of fun, I need to find a rhythm that works as an early stage founder.
It’s Time to Find the Right Budget to Shift Linear TV Ad Dollars to Streaming
Roku's Kristina Shepard discusses her educational process.
On Losing a Friendly Competition With a Roasting Strategy During March Adness
Candies were drowned, shrimp were found and cackles were had, but it was humbling.
To Change or Not to Change the In-House Approach
To understand if this investment is worthy of CMO attention, it's useful to have a framework.
How to Make a B-to-B Event Appealing With Stronger Punchline
Marketers want intrigue, too.
On the Future of Global Creative Work, We’re In It Together
Columnist Patrick Llewellyn shares thoughts from Australia.
Inside the Solve for the Clash Between Traditional TV and Digital Advertising
Use success and innovative solutions to take small steps. Show more successful initiatives and build lookalike models.
Inside the War for Talent and Putting People First at Havas
Hiring diverse talent is one part of the formula for change and improvement. We must then create an inclusive culture where people are motivated to do the best work of [...]