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Brands Must Actively Combat Burnout as They Move to Hybrid Work

Columnist Network

There’s no better time to be part of creating real change for your team.

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Brands Should Take a People-Centric Approach to Covering the Olympics

We don’t know how the games will unfold.

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Marketers Should Adjust Their Budgets as Streaming Takes Over the Upfronts

While upfronts will continue to evolve, the need for marketers to lock in their budgets early will never go away.

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Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover From the Pandemic

OOH screens promote the promise of new adventures.

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Dear Brands: Your Privacy Policy Probably Needs an Update

In the era of the Life Operating System, Rishad Tobaccowala offers a new outlook on our personal and private data.

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In Digital Spaces, Fans Crave an Always-On Experience From Brands

Simply having presence in the Metaverse may not be enough.

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To Engage Your Audience, Look at Data Through a Human Lens

Data sets are an insight into fan preferences, contexts and routines.

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To Grow Your Business, Embrace Both Its Roots and Wings

Roots provide stability. Wings are fueled by dreams.

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Don’t Glorify Business Success That Comes at Personal Expense

Boundaries are the most important—and hardest—thing for a founder to have.

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6 Tips for Framing Constructive Feedback to Your Team

Without continuous feedback, we lose our edge and wither into mediocrity.

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Buying Is Boring. Consumers Want to Browse.

Offer an experience that feels like a ritual—your dollars depend on it.

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What It Means to Be a ‘New’ Kind of Business News Organization

Your core offerings should create a new experience and fill a gap for your audience.

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The ‘Third Connected Age’ of Tech Is Here—Is Your Company Prepared?

Smart people, good culture and empowering tech leads to innovation and profit.

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It’s Time to Start Measuring ‘Return on Creativity’

This approach to innovation has driven investment on the media side—but almost none on the creative side.

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When Returning to the Office, Keep Some of Those Work-From-Home Elements Alive

Yumi's Evelyn Rusli shares takeaways from her network's varied return-to-work plans.