Khartoon Weiss Translates TikTok for 20th-Century Businesses

Just 6 months into the job, she’s also readying for the post-pandemic future

Khartoon Weiss tiktok
Weiss started her role in August after a two-year stint at Spotify.

Khartoon Weiss knows there’s a disconnect between advertisers and Gen Z. It’s unavoidable from her perch as head of global agency and accounts at TikTok.

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This story first appeared in the April 5, 2021, issue of Adweek magazine. Click here to subscribe.
@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.