Media Agencies Are Embracing Data Ethics to Help Clients Do What's Right, Not Just What's Legal

Keep it cool, not creepy

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers.

As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking their relationship with customer information. More and more, these agencies are investing in ways to guide clients beyond data privacy to embrace a higher standard and earn consumer trust through data ethics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 5, 2021, issue of Adweek magazine. Click here to subscribe.