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Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers.
As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking their relationship with customer information. More and more, these agencies are investing in ways to guide clients beyond data privacy to embrace a higher standard and earn consumer trust through data ethics.