Media Agencies Are Embracing Data Ethics to Help Clients Do What’s Right, Not Just What’s Legal

Keep it cool, not creepy

Agencies are investing in ways to guide clients beyond data privacy. Getty Images/DrAfter123

Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers.

This story first appeared in the April 5, 2021, issue of Adweek magazine. Click here to subscribe.
@ErikDOster Erik Oster is an agencies reporter for Adweek.