As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers

Planet Fitness, Orangetheory and Physique 57 are trying to meet users where they're comfortable

Orangetheory has 90% of its locations open in the U.S. but still offers virtual workouts on YouTube and through its OrangeTheory Live program. OrangeTheory

When the pandemic upended life as we knew it, Planet Fitness got to work.

This story first appeared in the April 5, 2021, issue of Adweek magazine. Click here to subscribe.
@tiffmoustakas Tiffany Moustakas is Adweek's news and engagement editor, where she edits stories, newsletters, assists with social media and writes about the intersection of marketing and culture.