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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Paywalls Are Coming to Twitter as Platforms Adjust to the Creator Economy

Twitter is the latest to adapt with its new Super Follows tweet paywall

Twitter bird with stacks of money
Twitter's paywalled approach reflects a social media industry more aware of the needs of creators.
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By Scott Nover

April 5, 2021

Learn how to harness the rising influence of the creator economy with marketing insights from brands including McDonald's, Bombas and Duolingo at Social Media Week, May 16–18. Register now to save 30%.

Casey Newton is the very model of a modern technology reporter.

He breaks news, has mastered Twitter, and he built a newsletter so popular at the Vox Media tech site The Verge that he left in September to write his own newsletter for Substack called Platformer. Newton reports on major tech platforms, but he’s also figured out how to use them to build a loyal, paying audience. 

So when Twitter announced Super Follows, a way for users to paywall some of their tweets for those willing to pay a few bucks, Newton was intrigued.

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This story first appeared in the April 5, 2021, issue of Adweek magazine. Click here to subscribe.

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Scott Nover

  • @ScottNover
  • scott.nover@adweek.com

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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