Ecommerce Brands Look to New Sustainability Measures as More People Shop Online

Carbon output and packaging waste are among the biggest concerns

delivery trucks and boxes
Though buy online, pick up in store (BOPIS) is growing in popularity, Adobe found that only 30% of online consumers prefer it over delivery. ChefBoyRG; Getty Images

Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe’s Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022.

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This story first appeared in the April 5, 2021, issue of Adweek magazine. Click here to subscribe.
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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