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Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe’s Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022.
While buying via the web is more convenient for shoppers, it also puts more pressure on the environment. A handful of disjointed items thrown into a box and shipped to a home in the suburbs involves more packaging and carbon emissions than driving to a local shop.
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