Leaders from Colgate, TikTok, Amazon and more will gather at Commerceweek to discuss how to leverage new strategies, trends and tech to drive ROI and growth. Join us July 11–12 in NYC.
Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe’s Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022.
While buying via the web is more convenient for shoppers, it also puts more pressure on the environment. A handful of disjointed items thrown into a box and shipped to a home in the suburbs involves more packaging and carbon emissions than driving to a local shop.