Infographic: How Brand Mascot Recognition Has Changed Over Time
Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers.
How One Creative Is Facilitating More Opportunities for Women in Advertising
Laura Visco is changing the narrative, one invisible talent at a time.
Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life
Consumers are drawn to special interest publications, but it's a mixed bag for advertisers.
How Brands Are Combatting Influencer Fraud in an Ever-Changing Social Landscape
Billions are wasted bringing on accounts that use fake followers and likes.
Upfront Mystery Diary: A Top TV Buyer Takes Adweek Inside One Company’s Negotiations
Get an exclusive look at a top-secret process.
Agencies Need to Implement Accessibility Measures When Designing Websites
Going beyond just meeting ADA compliance.
Why Eva Longoria, Adweek’s First Beacon Award Winner, Is ‘Subversive in the Best Way’
Creativity
The Texas-born actor and new mom fearlessly uses her star power to make a difference—in Hollywood, politics and beyond.
How Turner Duckworth Gave Subway a Much-Needed Refresh
The design firm was hired to rid the chain of stale and incongruous imagery.