Infographic: How Brand Mascot Recognition Has Changed Over Time

Vlasic Pickles' stork, Travelocity's gnome and Snuggle's teddy bear are far less recognizable among Gen Zers than baby boomers

While some brand mascots feel timeless, many can’t weather the unstoppable force of time and innovation, according to new research commissioned by promotional products company Crestline.

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This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.

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