How Turner Duckworth Gave Subway a Much-Needed Refresh

The design firm was hired to rid the chain of stale and incongruous imagery

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To say that Subway’s marketing department has been a hot mess in recent years is an understatement.

Since 2015, the same year the chain’s former spokesperson Jared Fogle landed himself in prison for child pornography and sex with minors, Subway has dealt with a revolving door of both creative agencies and marketers. Like many established brands, the 54-year-old sub purveyor is trying to find relevance in the face of changing consumer tastes.

Despite the struggles, one bright spot for Subway came two years ago in the form of a massive, much-needed overhaul of its visual identity.



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This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.