Agencies Need to Implement Accessibility Measures When Designing Websites

Going beyond just meeting ADA compliance

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While a handful of agencies and advertisers are leading the charge for online accessibility, there’s still confusion, misunderstanding and sometimes ambivalence that could easily shift with disability insights and best practices for developers, content creators and clients when building or updating websites.

The web was designed to give everyone access to information, but not everyone who goes online has the same abilities.

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This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.