A Childhood Passion Got This Entrepreneur to the Super Bowl
Carolyn Aronson, founder of It's a 10 Haircare, just signed her first celebrity brand ambassador.
As Cannabis Legalization Expands, the Tech Firms Fueling Its Sales Are Exploding in Value
Expect more mergers, acquisitions and IPOs as investors flock to this sizzling space.
Yankee Candle Began as a Christmas Gift of Melted Crayons
How a broke teenager's holiday gesture for Mom became a $1.9 billion candle colossus.
NFTs Face a Setback as Brands and Publishers Consider Environmental Implications
Still looking for that lean, green, nonfungible token minting machine.
Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field
Information from social media, search and elsewhere takes the guesswork out of ads and sponsorship.
How Marvin Chow’s Efforts Made Google an Authority in Purpose Marketing
Whether it was promoting vaccination or raising awareness for #StopAsianHate, the vp of global marketing believes in a 'burn it down and start again' approach.
We’re All Part of the Influencer Economy Now
What legacy brands can learn from the DTC playbook.
Infographic: What Millennials and Gen Z Want From Company Logos
Monochrome and gender neutral designs are among the new trends, according to Vistaprint.
Adweek 50: Shining a Well-Deserved Spotlight on the Behind-the-Scenes Stars in Media, Marketing and Tech
Our 2021 honorees helped drive success for themselves and their organizations.