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A Childhood Passion Got This Entrepreneur to the Super Bowl

Leadership & Talent

Carolyn Aronson, founder of It's a 10 Haircare, just signed her first celebrity brand ambassador.

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As Cannabis Legalization Expands, the Tech Firms Fueling Its Sales Are Exploding in Value

Beer, Spirits & Cannabis

Expect more mergers, acquisitions and IPOs as investors flock to this sizzling space.

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Yankee Candle Began as a Christmas Gift of Melted Crayons

Perspective

How a broke teenager's holiday gesture for Mom became a $1.9 billion candle colossus.

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NFTs Face a Setback as Brands and Publishers Consider Environmental Implications

Blockchain

Still looking for that lean, green, nonfungible token minting machine.

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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

Sports Marketing

Information from social media, search and elsewhere takes the guesswork out of ads and sponsorship.

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How Marvin Chow’s Efforts Made Google an Authority in Purpose Marketing

The Adweek 50

Whether it was promoting vaccination or raising awareness for #StopAsianHate, the vp of global marketing believes in a 'burn it down and start again' approach.

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We’re All Part of the Influencer Economy Now

Voice

What legacy brands can learn from the DTC playbook.

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Infographic: What Millennials and Gen Z Want From Company Logos

Data Points

Monochrome and gender neutral designs are among the new trends, according to Vistaprint.

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Adweek 50: Shining a Well-Deserved Spotlight on the Behind-the-Scenes Stars in Media, Marketing and Tech

The Adweek 50

Our 2021 honorees helped drive success for themselves and their organizations.