A Childhood Passion Got This Entrepreneur to the Super Bowl

Carolyn Aronson, founder of It's a 10 Haircare, just signed her first celebrity brand ambassador

As a hairstylist, Carolyn Aronson knew her clients’ frustration with not finding a multipurpose product with simple ingredients. So in 2006, she hung up her stylist apron and founded It’s a 10 Haircare and its signature Miracle Leave-In product, and built a multinational brand that has gone all the way to the Super Bowl.

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This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.