Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
As a hairstylist, Carolyn Aronson knew her clients’ frustration with not finding a multipurpose product with simple ingredients. So in 2006, she hung up her stylist apron and founded It’s a 10 Haircare and its signature Miracle Leave-In product, and built a multinational brand that has gone all the way to the Super Bowl.
Aronson’s love for hair started early. At age 8, she began changing her own hairstyle for fun. “This change was instantly empowering,” she said, “and I felt how hair could make someone feel better about themselves.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in