In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity.
But that shouldn’t be the case, according to a recent survey by graphic design service Vistaprint. Across all age groups, the overwhelming majority of respondents (92%) feel a logo should be a top priority when starting a new business, which speaks to what consumers look for in brands, according to Clifford Skeete, global executive creative director at Vistaprint.
“Your logo is often the start of your journey as a credible business, and how it is perceived by a customer is important and can impact the success of your business,” he said.
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This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.
This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.
