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In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity.
But that shouldn’t be the case, according to a recent survey by graphic design service Vistaprint. Across all age groups, the overwhelming majority of respondents (92%) feel a logo should be a top priority when starting a new business, which speaks to what consumers look for in brands, according to Clifford Skeete, global executive creative director at Vistaprint.