Infographic: What Millennials and Gen Z Want From Company Logos

Monochrome and gender-neutral designs are among the new trends

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In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when it comes to brand identity.

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This story first appeared in the Nov. 1, 2021, issue of Adweek magazine. Click here to subscribe.

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