Nordstrom Tosses Its Hat Into Shoppable Livestreams

It follows Walmart and JCPenney's success in the space

The upscale retailer plans to host multiple livestreams each week.
The upscale retailer plans to host multiple livestreams each week. Nordstrom

Nordstrom is the latest U.S. retailer to offer shoppable livestreams, as the popular trend continues to gain steam beyond China, where it is massively popular among consumers.

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@luciellesalomon Lucielle Salomon is a freelance writer for Adweek.
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