Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As the coronavirus outbreak continues to spread, people in China are enduring what The New Yorker described as “the largest quarantine in human history”—and to cope, they’ve turned to livestreams and shopping.
According to Chinese ecommerce platform Alibaba, livestreaming has been crucial for allowing people to work remotely, but is also an important lifeline in other respects. Per Alibaba’s figures, even in early February, the number of livestreams on its Taobao Live platform had more than doubled from the same time last year.
And
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in