With China Under Quarantine, People Turn to Livestreams and Shopping

People are turning to videos of pet pigs and going out vicariously

a dog in a suit and a cat in a dress
Pets have become popular fixtures on livestreaming platforms in China. Alibaba

As the coronavirus outbreak continues to spread, people in China are enduring what The New Yorker described as “the largest quarantine in human history”—and to cope, they’ve turned to livestreams and shopping.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.