TikTok Makes Moves in Social Commerce With Shopify Integration

Media buyers say it's a big deal

TikTok and Shopify logos
TikTok and Shopify are partnering for the first time. TikTok, Shopify

Shopify merchants can now create targeted marketing campaigns and see how they perform on TikTok without leaving the commerce platform as part of a new partnership, the two companies announced today.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.