Eric Dahan is the CEO and co-founder of Open Influence, a premiere influencer marketing company with clients that include Disney, Google, Amazon, Facebook, Intuit, SoFi, Unilever, P&G, Coca-Cola, Pepsi, L'Oreal and Under Armour, among others.
The Rise of Virtual Influencers and Their Role in the Metaverse
Marketers have the ability to innovate in ways that were never before possible.
We’re All Part of the Influencer Economy Now
What legacy brands can learn from the DTC playbook.
What Facebook and Instagram Synergy Means for Influencer Marketing
Opinion: Most influencers are more invested in Instagram than Facebook.
5 Things to Consider When Identifying Talent for Your Influencer Marketing Campaign
Opinion: When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance.