Sara Century
Sara Century is an Adweek freelance writer focused on creativity and brand campaigns.
Xfinity and Filmmaking Legend Kathryn Bigelow Debut ‘Aviators’ Short Film
Xfinity released “The Aviators.” Created in partnership with agency of record Goodby Silverstein & Partners, this high-production short film introduces us to a group of veterans and one dedicated grandchild [...]
Fanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The early-aughts earworm is coming for Gen Z.
Outback Steakhouse Will Replace Your Flakiest Friend With a Paid Actor for One Night Only
Flaky friends, gotta love ‘em, are a menace to society. The missed reservations and leftover concert tickets alone can really build up over the years. If only there were some [...]
Xbox ‘Field Trips’ Open Up Learning Opportunities Through Gaming
McCann London campaign invites children to learn through their favorite games.
Heinz Ketchup Stations Heat Up Chicago’s Condiment Controversy
Heinz placed billboards outside Chicago restaurants that don't serve ketchup, allowing diners to smack them for their favorite condiment.
The Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams
The campaign by FP7 McCann Dubai encourages regular self-examinations among a soccer-loving demographic.
Oatly Introduces Minor League Baseball’s Newest Team: the Malmö Oat Milkers
Oatly continues its partnership with Minor League Baseball by introducing the league's 121st team, representing the brand's hometown in Sweden.
Gap and Palace Join Forces With Collection Celebrating 90s Culture
Gap and Palace joined forces in a collaboration celebrating 1990s culture.
Samsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Samsung takes a new approach to influencer marketing by swapping a Gen-Z star for a tech-savvy grandmother.
Manscaped Encourages Men to Give Some Attention to ‘the Boys’
Manscaped's humorous campaign aims to open up a candid conversation about male grooming.