Xbox 'Field Trips' Open Up Learning Opportunities Through Gaming

McCann London campaign invites children to learn through their favorite games

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Though sometimes derided as mindless entertainment, video games have deeper potential; in fact, some of the most recognizable games of all time are learning-based. As gaming evolves, so does the potential for teaching through play.

“Beyond Xbox: Field Trips” supports children’s learning through audio lessons accessed on Spotify. The learning journeys, created by McCann London, add an educational component to seven popular games: Minecraft, Sea of Thieves, PowerWash Simulator, Microsoft Flight Simulator, Age of Empires IV, Grounded and Cities: Skylines.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in