Manscaped Encourages Men to Give Some Attention to 'the Boys'

New work cleverly subverts taboos to open the conversation on male grooming practices

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We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today’s consumers have tools designed specifically for the job. Destigmatizing discussion around male groin grooming, however, still takes a little finesse.

Looking to expand the conversation with humor, male grooming company Manscaped released an ad promoting its Lawn Mower 5.0 Ultra product. Created by agency Pereira O’Dell, the oddball spot introduces viewers to an ordinary man navigating everyday activities, such as going for a jog, attending a wedding or floating in a hot tub.

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