Eos Tackles Toxic Masculinity as It Expands Into Men's Shaving

Humorous spots from Mischief @ No Fixed Address take aim at how men’s personal care products are typically marketed

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Skincare brand Eos has found success reaching Gen Z women with bold campaigns that break beauty marketing tropes. Now, it is looking to do the same in a new category as it branches out into men’s shaving products.

Eos has unveiled the “Unmanhandle Your Face” campaign, created by agency of record Mischief @ No Fixed Address, to support the launch of its UltraProtect shave cream line. Two ads lambast the stereotypes often perpetuated by current brand leaders in men’s shaving.



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