Bisquick Brings a Fargo Cameo to Life With Special Product Drop

The campaign, from agency Pereira O'Dell, aims to build buzz for a heritage supermarket brand

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Dorothy “Dot” Lyon, a diminutive Midwestern housewife with military-grade survival skills, substitutes buttermilk for water in her Bisquick biscuits, adding “love and joy” as additional ingredients.

The result is a fluffy carb so delicious and comforting that it staves off a revenge killing and tames an immortal Welsh-Scandinavian hitman. The day—and the home-cooked family dinner—is saved.

To those who didn’t watch season five of Fargo—a cult favorite thriller on FX and Hulu that starred Juno Temple, Jon Hamm and Jennifer Jason Leigh—this might sound like gibberish.



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