TV One Touts Key Demo Growth in Virtual Upfront Talks
The cable network, along with its sister channel Cleo TV, is ramping up original programming.
TV Networks Demand Third-Party Audit in Escalating Feud With Nielsen
VAB, an industry group, had previously alleged that Nielsen undercounted audiences during the pandemic.
The CW Will Sit Out May’s Upfronts Week, Skipping an Event for the Second Year
The company will be the only presenter to sit out the annual marketing presentation.
NBCUniversal Joins Peers In Returning to May’s Upfronts Week
Company will occupy its usual Monday slot following last year’s 30 Rock reunion.
Roku Expands Measurement Program to Track Ad Performance Across Screens
Roku's expanding its measurement program to help advertisers track performance across screens.
Nielsen, Networks Face Off Over Pandemic TV Audience Measurement
The Video Advertising Bureau says the measurement firm “systemically under-counted” viewers in 2020.
CBS Revives CSI, Bringing Back William Petersen and Jorja Fox
‘Sequel’ series CSI: Vegas will debut next season.
Univision Debuts PrendeTV, a Free Streamer for US Hispanics
It's the first big project from the network's new owners and executive team.
Game Show Network Highlights Linear Audience Gains in Upfront Talks
The network ended 2020 with its most viewers since 2015.
Univision’s New Execs Urge Marketers Not to Ignore Hispanic Consumers
Pre-upfront pitch touts major company overhaul.
Katrina Cukaj Named WarnerMedia Ad Sales Lead as Joe Hogan Exits Company
Jean-Paul 'JP' Colaco shakes up his team after 5 months.
Fuse Media Unveils AVOD Push and Streaming Restructure Ahead of 2021 Upfronts
The new division comes in response to multicultural viewers' embrace of new platforms.
Cord-Cutting Isn’t a Dirty Word in Scripps’ 2021 Upfront Talks
First negotiation since the company’s Ion Media acquisition emphasizes free, live TV.
AMC Networks Pushes Digital Originals in Upfront to Grab Ad Dollars Leaving Linear TV
Company forgoes single virtual event in favor of individualized holding company presentations.
NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video
ABC added to Super Bowl rotation as part of 10-year pacts, through 2033 season.