From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
How Buyers and TV Ad Sales Chiefs Would Like the Upfront to Change in 2021
Buyers and TV ad sales chief agree that the upfront marketplace needs an overhaul in 2021—and they have plenty of suggestions.
Nielsen Will Overhaul Video Measurement, Creating a Single Cross-Media Offering
In a major overhaul of its video measurement, Nielsen is preparing to offer a new cross-media solution called Nielsen One.
NBCUniversal CEO Talks ‘Much Smaller’ Upfront, Calls Peacock ‘the Opposite of Quibi’
NBCUniversal capped a "much stronger" upfront than expected, while new streaming service Peacock approaches 22 million sign-ups.
Jean-Paul Colaco Named WarnerMedia Ad Sales Chief After 15-Month Search
The WarnerMedia ad sales chief role, which has been vacant for more than a year, has finally been filled. Jean-Paul “JP” Colaco has been hired for the new role, WarnerMedia [...]
Marc Pritchard Says TV Upfronts Must Evolve and Level the Playing Field
P&G's chief brand officer stopped short of pulling out of the annual advertising marketplace.
WarnerMedia’s Joe Hogan Given Interim Xandr Ad Sales Oversight
Joe Hogan, evp of sales and marketing for WarnerMedia, is now overseeing Xandr’s ad sales team on an interim basis.
ViacomCBS Preps Connected Video Advertising Platform for Fall
ViacomCBS' new connected video advertising platform, EyeQ, will unify digital video buying across CBSi, Pluto TV and Viacom video.
AMC Networks Entertainment President Sarah Barnett Stepping Down
Sarah Barnett, AMC Networks Entertainment Group president, will be leaving the company after Labor Day, she said today.
NBCUniversal Touts 10 Million Peacock Sign-Ups as Q2 TV Ad Revenue Plummets
NBCU's Q2 cable and broadcast advertising revenues were both down more than 25% due to Covid-19.
Covid-19 Uncertainty Is Prolonging Upfront Talks, Says Linda Yaccarino
The uncertainty around the pandemic has led to “a protraction” in upfront negotiations, said NBCU ad sales chief Linda Yaccarino.
Linda Yaccarino Answers Your Burning 30 Rock Upfront Special Questions
NBCUniversal ad sales chief Linda Yaccarino broke down the 30 Rock reunion/upfront hybrid and answered some burning questions.
NBCU Unveils 11 New Ad Formats Ahead of 30 Rock Upfront Event
NBCUniversal unveiled 11 new ad formats today ahead of tonight’s upfront event, which will be broadcast on NBC and is doubling as a 30 Rock reunion.
New Discovery Ad Offering Unifies Audiences Across Linear and Digital Platforms
With its new advanced product OneGraph, Discovery will unify audiences across all of its linear and digital platforms.
More Targeted TV Ads Are Coming as Marketers Use Data to Reach Viewers
Television consumption habits are changing, and advertisers need to adapt.