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TV One Touts Key Demo Growth in Virtual Upfront Talks

The cable network, along with its sister channel Cleo TV, is ramping up original programming.

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TV Networks Demand Third-Party Audit in Escalating Feud With Nielsen

TV Upfronts

VAB, an industry group, had previously alleged that Nielsen undercounted audiences during the pandemic.

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The CW Will Sit Out May’s Upfronts Week, Skipping an Event for the Second Year

TV Upfronts

The company will be the only presenter to sit out the annual marketing presentation.

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NBCUniversal Joins Peers In Returning to May’s Upfronts Week

TV Upfronts

Company will occupy its usual Monday slot following last year’s 30 Rock reunion.

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Roku Expands Measurement Program to Track Ad Performance Across Screens

Roku's expanding its measurement program to help advertisers track performance across screens.

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Nielsen, Networks Face Off Over Pandemic TV Audience Measurement

Programming & Performance

The Video Advertising Bureau says the measurement firm “systemically under-counted” viewers in 2020.

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CBS Revives CSI, Bringing Back William Petersen and Jorja Fox

TV Upfronts

‘Sequel’ series CSI: Vegas will debut next season.

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Univision Debuts PrendeTV, a Free Streamer for US Hispanics

It's the first big project from the network's new owners and executive team.

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Game Show Network Highlights Linear Audience Gains in Upfront Talks

The network ended 2020 with its most viewers since 2015.

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Univision’s New Execs Urge Marketers Not to Ignore Hispanic Consumers

Pre-upfront pitch touts major company overhaul.

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Katrina Cukaj Named WarnerMedia Ad Sales Lead as Joe Hogan Exits Company

Streaming & OTT

Jean-Paul 'JP' Colaco shakes up his team after 5 months.

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Fuse Media Unveils AVOD Push and Streaming Restructure Ahead of 2021 Upfronts

The new division comes in response to multicultural viewers' embrace of new platforms.

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Cord-Cutting Isn’t a Dirty Word in Scripps’ 2021 Upfront Talks

First negotiation since the company’s Ion Media acquisition emphasizes free, live TV.

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AMC Networks Pushes Digital Originals in Upfront to Grab Ad Dollars Leaving Linear TV

TV Upfronts

Company forgoes single virtual event in favor of individualized holding company presentations.

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NFL Sets Huge New TV Deals With CBS, Fox, NBC, ESPN/ABC and Amazon Prime Video

ABC added to Super Bowl rotation as part of 10-year pacts, through 2033 season.