Fuse Media Partners With Lionsgate, Tastemade and TMB to Increase Multicultural Scale

Exclusive: The company expands its multicultural reach ahead of upfront

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

One company is lighting the fuse of multicultural marketing ahead of the TV upfront.

Today at the Alliance for Inclusive and Multicultural Marketing’s Diverse Owned and Targeted Media GrowthFronts, Fuse Media revealed strategic partnerships with Lionsgate, Tastemade and Trusted Media Brands (TMB). The moves expand the company’s owned and operated channels and increase scale ahead of the 2024-2025 upfront season.

The Latinx-owned entertainment company had a strong upfront in 2023-2024, with double-digit volume growth and high single-digit CPM increases, and Miguel Roggero, chairman and CEO of Fuse Media, told ADWEEK the goal is to build on that momentum.

“Our whole strategy has never really deviated.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in