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Fuse Media is capping off a wildly successful upfront season.
Today, in the midst of Hispanic Heritage Month, the Latinx-owned entertainment company confirmed to Adweek that it has closed its upfront negotiations with double-digit growth in volume. Fuse Media also reached high single-digit growth in CPMs (cost per thousand viewers reached) across its linear and digital platforms.
According to the company, the increases were driven by original programming on both linear and streaming as well as growth in FAST, which offers scale to advertisers looking to reach young, diverse viewership.
“Our success with this year’s upfront is a validation from advertisers of Fuse Media’s mission to connect young, culturally diverse audiences with inclusive programming that shares their experiences,” Miguel Roggero, Fuse Media chairman and CEO, said in a statement.
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