Why One Consultancy Launched a Premium Subscription for Agency New Business Leads
NBZ Partner's membership tier is one of few resources available to new business pros, who are finally talking to each other.
7 Digital Marketing Strategies to Boost Lead Generation
According to a survey by Demand Gen Report, 47% of buyers viewed at least three to five pieces of content before engaging with a sales executive.
Are Your Marketing Messages Worth Your Prospects’ Time?
With no commuting, trips to the gym, or fun being had with friends and family, who doesn’t have more time today than they did a few short weeks ago? But [...]
12 Marketing Tips for Successful B2B Lead Qualification
B2B marketers understand the importance of qualifying a lead before it goes to a salesperson, but sometimes the lead qualification process can get tricky. Today, most established companies assign the [...]
8 Ways to Increase Digital Ad Revenue by 50% or More
Companies need to take a serious look at their digital ad programs, make needed adjustments, and prepare sales teams for success. From fixing inventory and pricing to launching programmatic audience [...]
The Insider’s Guide to Strategic B2B Webinar Campaigns
Webinars have been increasingly used as an interactive, visual form of content marketing, both educational and promotional. In fact, about 60% of B2B marketing teams make webinars a key part [...]
A Popular Sales Email Best Practice to Avoid
Misrepresentation in cold email outreach and social selling is rampant. In fact, it’s becoming a mainstream idea. The result is a popular, yet ineffective, sales email best practice among inside [...]
An Effective Email Follow-up Tactic for Unresponsive Prospects
We love when successful meetings happen. But then prospects stop responding to emails and voicemails. It makes no sense. Now what? Time for an effective email follow-up for unresponsive prospects.
Sales and Marketing Automation: Explaining the Difference
Is the difference between sales and marketing automation confusing you? There's a reason why. Sales teams are being pushed to hit prospecting "activities" numbers — to the exclusion of making [...]
Analyze Your Target’s Buying Process for Greater Marketing Efficiency
B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by [...]
Using Content to Nurture Leads
The difference between just publishing a blog and content marketing is less about what you create than it is about how you use what you create. In other words, it’s [...]
7 Outrageous Lead Management Errors and How to Fix Them
In last month’s blog post we introduced the five core marketing processes essential to effective and efficient marketing operations. This month we will delve into the first, and most important [...]
Driving Demand Generation: Who Belongs on That Bus?
In last month’s blog post, I discussed the ideal marketing operations structure — the why and how to centralize this vital function. In this post, we explore the demand generation [...]
First Steps in the Revenue Marketing Journey
Revenue marketing is the combined set of strategies, processes, people, technologies, content and result measurements across marketing and sales. A well-maintained combination of these components accomplishes four things:
Donald Trump Gets the Why Behind the Buy
Ted Cruz still doesn't know what hit him. Neither do most of the Republican party establishment, and large segments of the non-Republican electorate. But Carolyn Goodman has a pretty good [...]