Ruth P. Stevens
Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.
10 B2B Marketing Strategies for a World Without Face-to-Face Events
The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis. What’s to be done? It’s not easy [...]
How COVID-19 Is Changing B2B Marketing
The global pandemic continues to affect every area of our lives and our businesses. To discuss what should be top of mind for marketers, Ruth Stevens talked with Roger McDonald, [...]
Covid-19 Lessons for B2B Marketers
Longtime marketing exec Roger McDonald shares his views on how to navigate these troubled waters.
Must-Attend B2B Marketing Conferences for 2020: COVID-19 Update
The conference and event business has been turned upside down, so my annual post covering the must-attend B2B marketing conferences of 2020 is due for a refresh.
How New Technologies Are Driving Trade Show Marketing Productivity
A look at new tools that marketers can use to drive booth traffic and engage with customers at the event.
6 Steps to E-commerce Success in B2B Seller Marketplaces
Amazon Business is expected to reach $52 billion in sales by 2023; Alibaba and eBay are also competing actively in the B2B space. But these e-commerce giants are only part [...]
Six Steps to Success in B2B Seller Marketplaces
Keep a close tab on what Amazon is doing.
8 B2B Marketing Resources: Blogs, Research, and Thought Leaders
People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. [...]
The 10 Most Fascinating People in B2B Marketing in 2019
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my previous lists, it is my pleasure [...]
Where Is B2B Marketing Headed in 2020? 7 Predictions
Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with seven bets on likely new developments in the world of B2B [...]