B2B

The 10 Most Fascinating People in B2B Marketing in 2019

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By Ruth P. Stevens

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year, and in 2017, 2016, and 2015, it is my pleasure to introduce these fascinating colleagues to you. Our B2B marketing field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations.

But now, as we enter a new decade where challenges loom — data privacy, ad fraud, fake posts, ever-longer sales cycles — we need all of the talent we can get.

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    Headshot of Ruth P. Stevens

    Ruth P. Stevens

    Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

    Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

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