10 B2B Marketing Strategies for a World Without Face-to-Face Events

Here's how to mitigate the loss

The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead generation and customer engagement, on a global basis.  What’s to be done?  It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events.