B2B

Must-Attend B2B Marketing Conferences for 2020: COVID-19 Update

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By Ruth P. Stevens

The conference and event business has been turned upside down, so my annual post covering the must-attend B2B marketing conferences of 2020 is due for a refresh. No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. Kudos to them! Let’s show our support by attending.

Marketing Conferences Converted to Virtual

May 27-28: B2B

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Headshot of Ruth P. Stevens

Ruth P. Stevens

Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools around the world. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth was named one of the 100 Most Influential People in Business Marketing by Crain's BtoB magazine, and one of 20 Women to Watch by the Sales Lead Management Association. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.

Ruth is a guest blogger at Biznology, the digital marketing blog. Email Ruth at ruth@ruthstevens.com, follow her on Twitter at @RuthPStevens, or visit her website, www.ruthstevens.com.

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