Thorin McGee
Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
What Marketers Expect From Their Social Media Budgets
Social media has been the single-most explosive marketing channel in our budget surveys for many years. Over the past five years or so, the conversation has completely shifted from “Is [...]
Change Is the Means and the End — My Last Way of Thinking
Performance Marketing
We talk all the time about change in marketing. But change is not an event or a goal or even an obstacle. Change is the environment. If you're moving with [...]
How Content Marketing Budgets Will Be Spent in 2019
While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any [...]
Why You’re Probably Not Ready for Machine Learning, and How to Get There
Performance Marketing
The truth is, there's a gap there. Companies have spent years developing data capabilities to support the various flavors of direct, automated and digital marketing. Now that effort needs to [...]
How Marketers Are Calculating Google Ads Budgets for 2019
Editor’s Note: The following post looks at research Target Marketing conducted on how marketers are allocating their budgets in 2019, in particular spending on social media marketing, content marketing, and [...]
Reese’s Turns Halloween Disappointment Into Experiential Marketing Deliciousness
Performance Marketing
The peanut butter cup is America's favorite Halloween offering, and Reese's knows it. So this year they decided to dunk on the confection competition with a first-of-its-kind candy exchange vending [...]
Why Aetna’s MarTech Strategy Is Customer-Obsessed, Not Technology-Obsessed
Performance Marketing
Shiva Mirhosseini's whole career has been about marketing technology. But the focus was always internal, on what the technology could do for marketing. Until she realized that enabling marketers doesn't [...]
Adobe Buys Marketo, Gains Instant Credibility in B2B
Adobe and Marketo have put the week-long rumors to bed, announcing an agreement for Adobe to acquire “the market leading cloud platform for B2B marketing engagement” for $4.75 billion. With [...]
It’s Not Too Long, You’re Just Boring: How to Find the Right Length for Your Content Marketing
Performance Marketing
People always tell you to "keep it short." They may chalk it up to people being busier, shorter digital media attention spans, or just those darn Millennials! But the conventional [...]
When Direct Mail Gets Digital, Brands Unite
Performance Marketing
In a world where 90% of brand contact can happen in digital channels, how you use print can be the difference between marketing wins and wasted money. Smart brands today [...]