The Insider’s Guide to Strategic B2B Webinar Campaigns

Webinars have been increasingly used as an interactive, visual form of content marketing, both educational and promotional. In fact, about 60% of B2B marketing teams make webinars a key part of their content strategy, as it’s easy to control the message that is communicated to your customers.

However, just because something is popular doesn’t mean that it is working; engagement rates for most webinar watchers are pitifully low, dipping to 15% in some cases. Getting your audience interested and invested in your message has always been a challenge, but capturing their attention is essential for growing conversion rates.

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