Jeff Molander
Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers 'from cold,' speeding them toward qualification.
5 Elements to Avoid in Your InMail Campaigns
Performance Marketing
I studied the best InMail campaigns over the last year, and this is what I learned: The fastest way to increase LinkedIn InMail response rates is to break away from [...]
Sales Email Tracking Software: Is It Worth It?
Performance Marketing
Sales reps are under pressure to track and report: Dials, calls, meetings, email sends and open rate. Not to forget, email clickthrough and download rates. All tracked by sales email [...]
A Surprising Cold Email Best Practice
Performance Marketing
By the time a “best practice” is best, it's mainstream ... common. A cold email best practice is most often a "worst practice" in the realm of sales outreach. Starting [...]
Ditch the Call to Action in Your Cold Email Strategy
Performance Marketing
Think about the last time a salesperson piqued your interest with a cold email, then stopped. They didn’t try to coerce or steer you. Instead, they were silent … acknowledging [...]
Fix Your Follow-Up Email Sequence or Be Ignored
Performance Marketing
It’s templated. It’s boring. It’s just like everyone else’s. It’s pushing for a meeting. It’s your follow-up email sequence. And it’s not earning much response. But why is it so [...]
A Popular Sales Email Best Practice to Avoid
Performance Marketing
Misrepresentation in cold email outreach and social selling is rampant. In fact, it’s becoming a mainstream idea. The result is a popular, yet ineffective, sales email best practice among inside [...]
An Effective Email Follow-up Tactic for Unresponsive Prospects
Performance Marketing
We love when successful meetings happen. But then prospects stop responding to emails and voicemails. It makes no sense. Now what? Time for an effective email follow-up for unresponsive prospects.
Update Your LinkedIn Sales Navigator Best Practices
Performance Marketing
LinkedIn Sales Navigator can be a great tool. But you may be sabotaging the chance to start conversations with prospects. Misconceptions about Sales Navigator best practices are causing many to [...]
HubSpot Email Template Not Working? Here’s How to Fix It
Performance Marketing
Are your HubSpot email templates not working? The key to starting more conversations is to find and correct your blind spots, especially the ones that may be lurking in your [...]
Does the ‘Appropriate Person’ Cold Email Template Work?
Performance Marketing
It’s out-of-control popular. It’s a darling favorite. It’s the widely used, sequin-studded pop star of cold email templates for B2B: the appropriate person cold email template. However, consider this a [...]