First Steps in the Revenue Marketing Journey
Revenue marketing is the combined set of strategies, processes, people, technologies, content and result measurements across marketing and sales. A well-maintained combination of these components accomplishes four things:
- Drops sales-ready leads into the top of the purchase funnel;
- Accelerates sales opportunities through the funnel;
- Measures marketing based on its contribution to pipeline and revenue; and ultimately
- Transforms marketing from a cost center to a revenue center.
In my monthly blog post series I will chronicle the major tasks fundamental to transforming your marketing organization to one that influences revenue in a predictable, scalable way.
The Increasing Importance of Customer Experience Requires Us to Transform Marketing
Jerry Gregoire, chief information officer at Dell said: “The customer experience is the next competitive battleground.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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