Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.
Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at email@example.com. Download TPG’s new white paper: 'TPG ONE: A New Approach to the Customer Journey.'
Building a Center of Excellence for Customer Engagement — Part 2
This is Part 2 of a two-part posting on how to create and organize a center of excellence (CoE) for demand generation and customer engagement. In this post, we will [...]
How to Build a Center of Excellence for Customer Engagement — Part I
This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement. Different definitions for a center of [...]
How B2B CMOs Can Give Panicked Salespeople Answers Instead of Discounts
Seasoned CMOs have all experienced it. A downturn in business happens, the sales team is flailing and not hitting their numbers, and the sales EVP comes to the CMO and [...]
1 Big Pitfall to Successful Demand Generation Digital Transformation
As marketing leaders, we sometimes inadvertently lead our teams astray. When we delegate the outcomes we want, and simultaneously drive a sense of urgency, our teams may skip important steps [...]
The Cost Marketing Pays When Sales Misuses the CRM
Bad things happen when sales reps ignore all of the insights their organization’s marketers place in the CRM system. From management not being able to discern how pipeline strength correlates [...]
Is Speed Dating a Viable Marketing Strategy During Digital Transformation?
Embarking on a digital transformation can be compared to adopting a speed dating strategy. You might “meet” a whole lot of prospects a whole lot faster, but if your behavior [...]
Top 8 Traits of the Best Marketing Operations Teams
In this increasingly digital world that’s creating an increasingly digital — and complex — work environment, expectations for marketing operations have never been higher. As your ops team works hard [...]
Does Your MarTech Stack Support Your Customer Experience Goals?
Your CEO has finally caught the customer experience fever and embraced it as the new competitive battleground! She is empowering all functions to propose 2019 budgets that induce the organizational [...]
A Strategy for Successful Leadership of the Website Team
Does your website team try to dazzle you with reams of reports and statistics weekly, so much so that you cannot tell if the website is actually improving in performance? [...]
5 Marketing Capabilities for Customer-Centric Digital Transformation
A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. Let’s now address the additional capabilities required to transform a traditional marketing organization into [...]