Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
A couple of months ago we discussed what marketing capabilities are needed for a digital transformation. We narrowed the scope of the answer to just technology-related capabilities. Let’s now address the additional capabilities required to transform a traditional marketing organization into a modern revenue marketing machine.