Strategy

Top 8 Traits of the Best Marketing Operations Teams

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By Kevin Joyce

Earlier this week I participated in a Target Marketing webinar with two talented marketing ops guys from Workfront (Jeff Cullimore and Brandon Jensen). The topic covered what traits to hire for and cultivate in a great marketing ops team. In this increasingly digital world that’s creating an increasingly digital — and complex — work environment, expectations for marketing operations have never been higher.

As your ops team works hard to make sure the entire marketing department runs smoothly, stays aligned, and has the data they need to be successful, your leadership can help them develop the confidence they need in their roles.

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Headshot of Kevin Joyce

Kevin Joyce

Kevin Joyce is VP of strategy services for The Pedowitz Group. He's a marketing executive with 34 years of experience in high tech, in positions in engineering, marketing, and sales. In the past 16 years Mr. Joyce has worked with many companies on their revenue marketing and demand generation strategies. With a unique combination of marketing skills and sales experience he helps bridge the gap between sales and marketing.

Mr. Joyce has successfully launched numerous products and services as a Director of Product Marketing at Sequent, as a Director of Sales at IBM, as Vice President of Marketing at Unicru, and as CEO at Rubicon Marketing Group. He has been VP of Marketing Strategy with the Pedowitz Group for more than six years. He holds a BS in Engineering from the University of Limerick, Ireland and a MBA from the University of Portland. Connect with Kevin on LinkedIn or email him at kevin@pedowitzgroup.com. Download TPG’s new white paper: 'TPG ONE: A New Approach to the Customer Journey.'

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