Portrait of Andrew Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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Don’t Let Doubt Distract From Measuring Digital Marketing Results

Voice

Marketers need to avoid these two mistakes.

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Killer Content Marketing From Top of Funnel to Conversion

Performance Marketing

Content marketing requires a bit of a balance these days. On the one hand, we are all inundated with content, not all of it terribly useful, so we have to [...]

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Is Digital Marketing Something You Can DIY?

Performance Marketing

This past weekend, the ringing I heard wasn’t in my ears. It was the transmitter for our Invisible Fence beeping away in the basement, telling me that something was wrong [...]

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The Power of Content Marketing Partnerships and Alliances

Performance Marketing

Though our culture reveres the power of genius and the magic that genius can conjure — as well we should — most of us work in realms where collaboration can [...]

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How to Effectively Promote Your Content Marketing

Performance Marketing

Marketers all understand the importance of great content. But, when building a content marketing program for your organization, creating content is only the first step.

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3 Steps to Complete a Competitive Content Marketing Review

Performance Marketing

You’ve got to know what’s out there if you’re going to attract the audience you want. So it’s worthwhile to evaluate your content marketing in relation to what’s already out [...]

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Website Features You Don’t Really Need

Performance Marketing

That barrage of options and possibilities can be hard to resist, which is why so many websites begin to look more like Frankenstein’s monster than Prince Charming. All of those [...]

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3 Tactics to Stay Connected With Your Target Audience

Performance Marketing

What can you do today to help you to survive the current state of your market and thrive as it evolves? Consider these three tactics to help you maintain a [...]

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How to Justify Your Marketing Budget to Management

Performance Marketing

Even in the best of times, getting approval for your marketing budget can be a difficult task, particularly if yours is a complex sale and tracking direct attribution is fuzzy.

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Are Your Marketing Messages Worth Your Prospects’ Time?

Performance Marketing

With no commuting, trips to the gym, or fun being had with friends and family, who doesn’t have more time today than they did a few short weeks ago? But [...]