Trump and Biden Double Down on Email Fundraising Strategies
Experts said second wave of fundraising pushes will probably still compel subscribers to donate.
A Closer Analysis of the Presidential Email Marketing Campaigns
There are two important digital marketing areas that will be the most impactful in the election campaigns: digital ads, and email.
Postmates Banks on Pop Culture and Plinko to Engage Consumers
Delivery app's recent email and social campaigns for Chipotle and Blackpink spark notable engagement.
Email Marketers, Focus on the Pre-Send Experience
Consider what's required of consumers to sign up for email programs and their specific lifecycle points.
Email Automation Is a Major Ecommerce Revenue Booster
Omnisend's Q2 findings also support SMS as a growing trend.
Brooklinen’s Email Marketing Relies on Transparency and Triggered Sends
Bed and home essentials brand aims to create lasting customer relationships through the inbox.
Tushy’s Butt Health and Anti-Toilet Paper Emails Were Well Positioned for Quarantine
Bidet attachment brand informs about the body without taking itself too seriously.
Shinesty’s Email Marketing Aims to Entertain With Irreverent Content
CMO Jens Nicolaysen said the party apparel brand finds inbox success by not seeking to please everyone.
Revamp Your Email Marketing in 2018
If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with [...]
Rite Aid’s Email Re-engagement Rx
After four months of inactivity, Rite Aid used to consider a customer who’d been receiving its emails “inactive.” But unopened emails represented lost revenue, so the retailer decided to reengage [...]
5 Spying Tips for FinServ Marketers
While the retail world goes nuts, financial services marketers may have a comparatively better level of down time to do some competitive reconnaissance. Now may be the time to take [...]
Is Your Email Aesthetic Hurting Your Clicks?
The digital aesthetic, especially for email, has changed drastically over the last 10 years. Technology has improved, consumers are increasingly savvy and designing for online consumption has become an artform. [...]
Is Your Industry on the Email Naughty List?
We’re several weeks into Q4 and the holiday season is just around the corner. Email marketers in every corner of the e-commerce space are reviewing their data, eyeing their conversion [...]
Are You Sabotaging Email ROI by Ignoring the Subscriber Experience?
As an email strategist, many of my projects include an audit of my clients’ existing email programs. This foundational check helps me understand the current subscriber experience and identify where [...]
Emojis to Win the Inbox
At last count, there are 2,666 emojis, and billions of them are sent every day — including 5 billion on Facebook Messenger alone! These modern day hieroglyphs pepper text messages, [...]