Infographic: Why Sports Brands Need to Start Paying Attention to Female Fans

In 2018, the majority of Olympics social media engagement came from women.

How Toyota’s Investment in Music Festivals Continues to Pay Off

The brand worked with Oath to live stream four events.

Turns Out IHOP’s Burger Stunt Didn’t Do Much to Drive Foot Traffic

Foursquare data suggest that IHOb stunt wasn't necessarily a smashing success for the brand.

4 Takeaways on the Future of Advertising From Ken Auletta’s ‘Frenemies’

The New Yorker writer's book offers a view of the forces disrupting the industry.

Infographic: Millennials Can Tell When You’re Marketing to a Stereotype

Most are turned off by ads that try too hard to speak to people their age.

Infographic: Design Thinking Is Improving Customer Experience and Getting Results for Brands

It’s also positively affecting creativity and the workplace.

Advertisers Are More Concerned Than Ever About Brand Safety, According to New Study

Nearly half of respondents said social media platforms were doing a poor job addressing advertiser concerns.

Infographic: Influencers Are Bigger Than Ever, and They’re Just Getting Started

Almost 80% plan to create more posts about brands' products and services.

Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers

Digital sites are getting creative with KPIs.

Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format

81% of survey respondents find them effective