The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity

Advertising is a science and an art.

Infographic: Over Half of Consumers Delete Marketing Emails Without Ever Opening Them

Only 13.6 percent of consumers say they open all marketing emails.

Despite a Plethora of Data, Marketers Are Still Not Utilizing It to Its Full Potential

It can show misleading conclusions when gaps are present.

Did Burger King’s Super Bowl Ad Actually Work? CMO Fernando Machado Shares 10 Insights

In a candid blog post, he shares the goals and data behind this year's most polarizing spot.

How Brands Can Remain in Control of Their Ever-Increasing Data

It needs to be a process that's continually updated.

Super Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data

It's the digital equivalent of printing two and a half Libraries of Congress' worth of paper.

Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything

Only focus on what matters to your specific business or campaign.

Sen. Marco Rubio Introduces Federal Privacy Legislation to Supersede State Laws

It could be the first of several privacy bills this session.

Infographic: 73% of Millennials Use Their Phones to Shop Online

Compared to 59% of Gen X and 33% of boomers.

These Are the Emerging Tech Trends Marketers Need to Adopt

Blockchain, AI and 5G, oh my.