‘Know Your Girls’ Campaign Spotlights Breast Cancer’s Tragic Toll on Black Women

The disease strikes black women younger and more aggressively.

It’s Time to Stop Relying on Third-Party Data and Prioritize Consent-Based Marketing

A new era of advertising is here.

The NHL Releases a Series With Wayne Gretzky in an Expansion of Its Original Programming

Snoop Dogg is also working with the organization.

Brands Dropped the Ball Marketing to Millennials, but There’s Still Hope for Gen Z

Waiting until teen consumers are financially independent could be detrimental.

Q&A: WSJ’s Membership GM on Why We’re Seeing More Paywalls for Digital Content

The Journal launched its wall over 20 years ago.

The Obamas Enter Multiyear Creative Partnership With Netflix

The former president and first lady will produce a mix of content, including scripted and unscripted series, docuseries and features.

Why Does the Internet Suck?

The quick answer may be the people who use the web: us.

Brands, Take Notes From the Film Industry’s Marketing Lessons

Movie campaigns have a unique way of sticking in viewers' heads and resonating.

Editing Tweaks That Can Boost Your Video’s Performance on Facebook

Optimization rules are different on the social platform.

Amid Industry Upheaval, AMC Networks’ Stability Will Be an Upfront Asset

After a combined upfront event last year, the company returns to agency lunches and dinners.