3 Questions to Ask a Potential Community Manager
Find someone who can distinguish between social media and community.
How AI Will Alter the Digital Marketing Landscape
Alignment with emerging tech can keep your brand one step ahead.
How Thinking Like a D-to-C Brand Can Improve Consumer Relationships
The secret is simplification.
4 Principles of GDPR for Brands to Keep in Mind
It isn't such a bad thing, especially for consumer-facing companies.
How to Bridge the Gap Between Gen X, Gen Y and Millennials
A dose of empathy can go a long way.
Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers
Advertisers must find innovative ways to integrate into games and livestreams.
Kraft Blows Past Fundraising Goal for SickKids With Help From K-Pop Community
The campaign hit over a million social media mentions in 24 hours.
5 Ways CPG Brands Can Shift Their Techniques to Remain Relevant
Tweaks to long-established practices can go a long way.
When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye
Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.
The Internet Created a GDPR-Inspired Meme Using Privacy Policies
GDPR regulations took effect on May 25 and the internet doesn’t know if the privacy policy updates will ever stop.
This Startup Is Using Facial Recognition to Fight Human Trafficking
Online ads fueled the problem. Now Traffic Jam is scraping data from them.
Amazon Is Driving Around a Jurassic-Sized Box, and You Can Ask Alexa What’s Inside
The shipment has been grabbing attention around L.A.
In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings
Response to the inclusive ad shows a high rate of approval.
4 Ways Brands Can Accommodate Shifting Expectations Around Gender Identities
Gen Z has an entirely different mindset around how to be inclusive.
The Secret to Marketing Marijuana Lies With Cannabis Influencers
While brands can't actively promote through Google, Facebook or Instagram, social media-savvy fans can.