The Secret to Marketing Marijuana Lies With Cannabis Influencers

Opinion: They're able to sidestep social media limitations enforced on 'cannapreneurs'

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy topic facing cannabis-centric marketing agencies today has to do with the challenges of advertising through digital media channels.