The Secret to Marketing Marijuana Lies With Cannabis Influencers
Opinion: They're able to sidestep social media limitations enforced on 'cannapreneurs'
Influencers Bess Byers and Whitney Adrian promote cannabis through their Instagram channels.
Hannah DeWitt, IG: @imcannabess, @sunnny.daze
It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy topic facing cannabis-centric marketing agencies today has to do with the challenges of advertising through digital media channels.
