The Secret to Marketing Marijuana Lies With Cannabis Influencers

Opinion: They're able to sidestep social media limitations enforced on 'cannapreneurs'

Influencers Bess Byers and Whitney Adrian promote cannabis through their Instagram channels. Hannah DeWitt, IG: @imcannabess, @sunnny.daze

It’s official: America’s fastest growing industry is cannabis. While opportunity seems plentiful for the marketing firms embracing this new business, they face a number of challenges not seen in more traditional industries. A particularly newsworthy topic facing cannabis-centric marketing agencies today has to do with the challenges of advertising through digital media channels.

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Olivia Mannix is the founder, CEO and chairman of the board at Cannabrand.