Scott Gerber Opinion Contributor @scottgerberScott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for global brands and media companies, and the co-author of Superconnector: Stop Networking and Start Building Business Relationships That Matter. Voice 4 Ways Media Companies Can Diversify Their Revenue Streams Keeping up with a changing industry. Voice Executive Leaders Need to Solidify the Brand Values They Want to Share And agencies have to look beyond vanity metrics to land new business. Voice The Biggest Error Brands Make With Missteps? Not Considering Their Community They need to own mistakes and communicate openly. Voice 4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising There are unmet needs within the industry that can now be addressed. Creative Disruption 3 Questions to Ask a Potential Community Manager Find someone who can distinguish between social media and community. Social Pro Daily How the Superconnector Class Uses Social Media and Technology Differently Opinion: The rewards they reap may not be instant, but that’s not a problem. Voice How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement Brands need to find a way to break through to people and convince them that they're worth the time and bandwidth. Voice The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience The news feed change is a major wake-up call, signaling it's time to create a sustainable strategy.