Scott Gerber Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion Contributor @scottgerberScott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for global brands and media companies, and the co-author of Superconnector: Stop Networking and Start Building Business Relationships That Matter. Voice 4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising There are unmet needs within the industry that can now be addressed. Creative Disruption 3 Questions to Ask a Potential Community Manager Find someone who can distinguish between social media and community. Social Pro Daily How the Superconnector Class Uses Social Media and Technology Differently Opinion: The rewards they reap may not be instant, but that’s not a problem. Voice How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement Brands need to find a way to break through to people and convince them that they're worth the time and bandwidth. Voice The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience The news feed change is a major wake-up call, signaling it's time to create a sustainable strategy.