Scott Gerber

Scott Gerber

Opinion Contributor
Scott Gerber is CEO of The Community Company, an organization that builds and manages community-driven programs for global brands and media companies, and the co-author of Superconnector: Stop Networking and Start Building Business Relationships That Matter.

4 Ways Media Companies Can Diversify Their Revenue Streams

Keeping up with a changing industry.

Executive Leaders Need to Solidify the Brand Values They Want to Share

And agencies have to look beyond vanity metrics to land new business.

The Biggest Error Brands Make With Missteps? Not Considering Their Community

They need to own mistakes and communicate openly.

4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising

There are unmet needs within the industry that can now be addressed.

3 Questions to Ask a Potential Community Manager

Find someone who can distinguish between social media and community.

How the Superconnector Class Uses Social Media and Technology Differently

Opinion: The rewards they reap may not be instant, but that’s not a problem.

How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement

Brands need to find a way to break through to people and convince them that they're worth the time and bandwidth.

The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience

The news feed change is a major wake-up call, signaling it's time to create a sustainable strategy.