3 Questions to Ask a Potential Community Manager

Find someone who can distinguish between social media and community

Community managing and social media managing are two very different roles. Getty Images

It’s an all too common mistake to conflate social media management with community management, but since both of these roles are critical to your company, make sure you’ve got the right people on the bus. Because they require different skill sets (and mindsets!), it’s entirely possible that you’ll need to work with two different individuals or agencies to execute your strategic goals. You need to specifically define your vision of community and the ethos of your brand and steer clear of the assumption that your social media management spend, whether you’re hiring an individual or an outside agency, has you covered in the community management department. It probably doesn’t.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@scottgerber Scott Gerber is CEO of The Community Company.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}