In New Tourism Spot, What Happens in Vegas Pulls at the Heartstrings

Response to the inclusive ad shows a high rate of approval

“What Happens in Vegas, Stays in Vegas,” goes the catchphrase that has long been associated with Sin City, thanks to ads produced by R&R Partners dating back to 2003. Past ads have frequently typified the Vegas experience with dizzying montages of nonstop partying, but a heartwarming new spot is elbowing out the old and striking a new tone.