How AI Will Alter the Digital Marketing Landscape

Opinion: Alignment with emerging tech can keep your brand one step ahead

Artificial intelligence will bring quite a few changes to the digital marketing sphere. Getty Images

Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while working with a machine-learning startup out of the Bay Area, I assumed the use of bots in marketing would follow suit as a buzzworthy concept that would quickly run its course. Fast-forward five years, and it’s evident that AI and its related technologies will run parallel to nearly all marketing tactics in the future.

@jenniferlux11 Jennifer Lux is vp of client experience with LyntonWeb.