Fortnite’s Explosion in Popularity Is Opening New Doors for Marketers

Advertisers must find innovative ways to integrate into games and livestreams

Fortnite conducted a cross-promotion with Thanos from Avengers: Infinity War. Marvel

Consumers are interacting with media in ever-evolving ways, which means advertisers have to get more creative if they want their brands to get noticed. Advertising has to be constantly integrating to reach audiences, even when it comes to video games, said Ken Wisnefski, CEO of digital marketing firm WebiMax.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.