Fortnite's Explosion in Popularity Is Opening New Doors for Marketers

Advertisers must find innovative ways to integrate into games and livestreams

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Consumers are interacting with media in ever-evolving ways, which means advertisers have to get more creative if they want their brands to get noticed. Advertising has to be constantly integrating to reach audiences, even when it comes to video games, said Ken Wisnefski, CEO of digital marketing firm WebiMax.

Recent gaming phenomenon Fortnite, which is free to play but allows users to buy a pass for less than $10 semi-annually to gain additional game perks, logged 3.4

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