Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Direct-to-consumer (D2C) brands are having their cultural moment. Their impact and success come from strong brand storytelling, on-point packaging, subscription models and lower prices. But there’s one underappreciated factor that’s equally important: their super simple product offerings. Whether by design or accident, they’ve tapped into a long understood (but generally ignored) human appetite for anything that simplifies decision making.