Sydney Lucken

Sydney Lucken

Opinion Contributor
Sydney Lucken is the business and marketing executive at Navigate Video, a London-based video consultancy.

4 Video Marketing Lessons Brands Can Learn From the Gaming Industry

Too often its status and breadth are ignored.

Lessons to Learn From These 3 Animated Branded Videos

Using illustration in ads can connect brands to their audiences in unique ways.

Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies

Sports personalities are hooking audiences in a new way.

Lessons From 3 Interactive Branded Content Videos That Debuted Before Bandersnatch

We’ll likely see this become a bigger marketing trend.

How a Boom in Feature-Length Films Is Transforming Branded Content

Partners and celebrities often play a part in these videos.

When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.

Brands, Take Notes From the Film Industry’s Marketing Lessons

Movie campaigns have a unique way of sticking in viewers' heads and resonating.