Sydney Lucken Opinion Contributor @navigatevideoSydney Lucken is the business and marketing executive at Navigate Video, a London-based video consultancy. Voice 4 Video Marketing Lessons Brands Can Learn From the Gaming Industry Too often its status and breadth are ignored. Voice Lessons to Learn From These 3 Animated Branded Videos Using illustration in ads can connect brands to their audiences in unique ways. Voice Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies Sports personalities are hooking audiences in a new way. Voice Lessons From 3 Interactive Branded Content Videos That Debuted Before Bandersnatch We’ll likely see this become a bigger marketing trend. Voice How a Boom in Feature-Length Films Is Transforming Branded Content Partners and celebrities often play a part in these videos. Creative Disruption When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive. Voice Brands, Take Notes From the Film Industry’s Marketing Lessons Movie campaigns have a unique way of sticking in viewers' heads and resonating.