Sydney Lucken

Sydney Lucken Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Opinion Contributor
Sydney Lucken is the business and marketing executive at Navigate Video, a London-based video consultancy.

How a Boom in Feature-Length Films Is Transforming Branded Content

Partners and celebrities often play a part in these videos.

When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.

Brands, Take Notes From the Film Industry’s Marketing Lessons

Movie campaigns have a unique way of sticking in viewers' heads and resonating.