4 Video Marketing Lessons Brands Can Learn From the Gaming Industry

Too often its status and breadth are ignored

A screenshot of a Marshmello concert on the game Fortnite
Audiences are not only much more receptive and willing to engage than ever before, but they now expect it. YouTube: Marshmello

The gaming industry is one of the most revolutionary and innovative fields around, and with the competition being so fierce, it has no choice but to be. Looking at some of the gaming giants, here are four lessons brands can take away and implement in their marketing strategies.

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@navigatevideo Sydney Lucken is the business and marketing executive at Navigate Video.